Top 5 Digital Marketing Trends in 2023
The Corona Virus pandemic has caused a shift in the way people
operate in relation to shopping behavior. There is a marked increase
in online shopping and people around the world are accessing online
stores more frequently. This has opened the doors for more creative
and effective ways of marketing and in particular digital marketing
for all types of businesses. Businesses need to get to grips with this
shift as itās a great opportunity to broaden your customer reach,
create more customer engagement and to increase your revenue in
2023.
Here are the top 5 digital marketing trends to look out for in 2023:
1. Short Videos
Majority of your content will come from your main online
feature that being an attractive website to entice customers to
purchase your specific products or services. Your website will
feed information to your various social media platforms such as
Facebook, Instagram and YouTube for example. It has been
recorded that over 70% of users prefer short videos over other
forms of content and they contain the highest Return on
Investment (ROI) above all other forms of content. A simple to
use app such as Pictory will go a long way when planning and
executing eye catching and engaging short videos. If you find
yourself struggling to do this yourself, there is always the
option of consulting with a good digital marketing agency to
create short videos for your business.
2. Simple Messaging
Communication is key to strong marketing strategies. Most
people are busy multi-tasking and have short attention spans
especially when engaging online. This is where you as a
business needs to access the use of quick sound bites to get
your customers attention. Your business is competing with
millions of other businesses out there and hence your
messaging needs to connect quickly and directly to the
audience you are targeting. An even more effective strategy is
the use of image and audio combined in your marketing
messaging. This trend is definitely here to stay.
3. Maintain a great User Experience
It is critical that your website is optimized for mobile phones,
this is where majority of your users and potential customers
will first see your website. Make sure that your website is user
friendly and easy to navigate, with all necessary contact
information on site, call to action process in place and working
links to your other social media platforms on the site.
4. The Importance of local SEO
Search Engine Optimization (SEO) is critical for both big and
small businesses. Your organic ranking on search engines
influences the traffic load to your website and further leads to
potential buyers. In 2023 it is critical to be visible on local SEO
listings such as Bing, Google My Business, Yahoo, and Apple
Maps. This will greatly improve your rank and visibility to
attract potential buyers to your website. SEO remains a trend in
2023 and in the future.
5. Back to the Basics
When it comes to digital marketing trends, businesses need to
up their game and make that shift to ecommerce. This will
definitely be the modus operandi for majority of businesses
worldwide and it could lead to increased revenue for your
business. It is important to start with the basics which include a
well-developed website that links to the important social media
platforms for your digital marketing. Make sure to cover the
basics such as a website, SEO, social media marketing and email
marketing to your box of tools for effective digital marketing
strategies in 2023.
If you are looking to grow your business in 2023 then take the
necessary trending steps listed above to boost your companiesā
online presence and increase your revenue immensely. At
eComProphits we offer affordable packages that include website
development and maintenance, SEO and social media marketing.
Feel free to email us at info@yoursitebd.com or book a
consultation with one of our experts for further information. We
value your time and look forward to assisting you with the digital
transformation of your business in 2023.
