In order to run your business effectively it is important to have the
right tools and strategies in place to achieve sustainable growth and
success. One of the key tools to put into place is the use of web
analytics. This article aims to give you some insight into what exactly
is web analytics and why is it so important for your business’s
success.
What is Web Analytics?
The gathering, synthesis, and analysis of website data for the
purpose of enhancing the user experience on a website is known as
web analytics. It is critical in today’s world to have your business set
up online via a website. You would require a high performance
website that is easy to navigate and mobile phone friendly. A website
can provide you with background information that can be useful for
the setting up of marketing campaigns and strategies. An example is
the use of a pixel, also known as a marketing pixel, which is a feature
set up on your website to track user behavior, site conversions and
other metrics.
Web analytics is a technique that may be used to manage and
improve websites, online apps and so forth. It supports the creation
of high-quality website decisions and is heavily data-driven. This
allows for increased return on investment (ROI) for the business
owner. It can also provide you with suggestions on how to enhance
your product or service to further your company’s expansion.
It can be highly beneficial for product managers, data scientists, user
experience designers, and others who want to improve the user
experience of their website or product to better serve customers.
It is also important to understand the limitations of web analytics
and be aware of which website metrics to monitor.
A web analyst is therefore a key resource for many online businesses
in order to keep track and forecast their business growth.
Understanding the methods via which users access your website is
made easier with the aid of web analytics. The average time spent on
your web pages and how visitors engage with them can both be used
to determine popular site content. This is extra useful in terms of
saving you money and making your marketing more focused and
strategic. Web analysis involves mathematics, statistics and the latest
technologies in relation to artificial intelligence. A web analyst is not
a cheap resource but it is definitely money well spent as a great
investment for your business’s future measured success.
The process of web analytics involves the following factors:
1. Provision of Business goals – having clear goals by defining clear
metrics is important for business success.
2. Data Gathering – the gathering of information, statistics and
data of user behavior.
3. Data Processing – converting collected data into clear key
performance indicators (KPI’s) and ratios, then making the data
speak to you in a well mapped out process.
4. Data Reporting – compiling the data in an easy report like
format to then use in developing your desired marketing
strategies or further optimizing your website for your user.
5. Tweaking and Testing – the final stage is to do tests to
determine the performance of your website or any type of ad
campaign.
The Importance of Web Analytics for your Business
As a business owner with an online website, you are at an advantage
in relation to engaging instantly with a broad online audience. Your
search engine optimization (SEO) ranking is also critical for business
success, the higher you rank on popular search engines the more
visible your business is and this would further increase traffic to your
website. This increased organic traffic can lead to a high potential for
buyers of your product or service and thus leading to increased
revenue for your business. SEO is therefore a must for the potential
growth and success of your business.
One of the main reasons for including web analytics in your business
activities, is the fact that it allows you to get to know your target
audience well. Through the numbers you can determine who are
new users versus return users, the way your content speaks to your
audience in terms of what is most popular versus what is least
popular for example. It creates engagement between the business
owner and the customer, with this information the business owner is
able to further tweak and modify the website for an optimal user
experience.
Another key factor regarding the use of web analytics is the rate of
conversions on your website. Conversions can apply to a number of
things such as actual purchases of a product, signing up for a course
or podcast, joining a newsletter and so forth. These numbers can
indicate what is most sought after and interesting for the consumer,
the numbers can be measured and track. With this information more
interesting content or useful products can be made available for
further purchases by the consumer. This process is known as
conversion rate optimization (CRO). The drop off rate can also be
measured, indicating at which point of the user experience did the
customer log out. These are all very useful tools for enhancing your
website to become better by the day.
These are just a few pointers to assist you in making that decision to
seek out a web analyst or get the help of an agency that specializes
in web analytics to optimize your website and grow your business
online. There are a number tools to use for web analytics if you want
to learn the process yourself. These include Google Analytics,
Amplitude, Adobe Analytics, Glassbox and Mixpanel to name a few.
Take time to learn and master these tools to make a success of your
online business. If you find yourself struggling reach out to our digital
marketing agency eComprophits to assist your business in this very
crucial and trending aspect of online business procedures.
Feel free to contact us via email at info@yoursitebd.com or
schedule a consultation with one of our experts for further
information.
