Using Social Media as a Marketing Tool for Your

Social Media Marketing is one of the key components to making big
leaps for your business success in 2023. In a world where most
people are actively engaging on various social media platforms, it is
critical for all businesses to have a strong online presence. Gone are
the days where businesses engage with their customers face to face
at a walk-in store or just via email blasts alone. Larger numbers of
people globally are making the shift to online shopping as its
convenient and engaging for the customer.
With these changes businesses need to adapt and shift accordingly in
order to remain competitive. This has also meant that the face of
marketing has also changed. In order to create more brand
awareness and growth businesses are required to become more
creative in their marketing strategies. This is where social media
becomes one of your main tools when developing your marketing
campaigns or strategies.
What exactly is social media? And why is it so powerful for your
marketing in 2023?
Social media marketing is a type of digital marketing that makes use
of the strength of well-known social media platforms to meet your
branding and marketing objectives. However, it goes beyond simply
setting up company accounts and regular posting. A dynamic
approach with quantifiable objectives is needed for social media
marketing and these include:
1. Preserving and improving your profiles.
2. Maintaining engagement by addressing remarks, shares and
likes.

3. In order to create a brand community, it’s important to follow
and interact with your followers, clients and influencers.
4. Sharing images and videos to draw in the right audience is also
relevant.
Another form of social media marketing involves the use of paid
advertising. This allows for businesses to put themselves on large
search engines like Google, Bing and Yahoo for example and it
broadens your chances of visibility while increasing traffic to your
various social media platforms. The above search engines reach over
4 billion users per day through social media, this gives businesses
across the world equal access to these billions of people per day. By
creating eye catching marketing campaigns on Facebook and
Instagram alone, you are reaching high numbers, which can lead to
high returns on investment.
This is why it is so important to use social media as a marketing tool
for your business. These numbers are staggering and cannot be
ignored. It is not to say you will reach all people on these platforms
but it gives you a chance to have a piece of a very big pie. The main
social media platforms to engage on include Facebook, Instagram,
YouTube, Tik Tok, LinkedIn and Twitter. These are platforms where
users share, like and comment. They feel like they are connected to a
broader community that shares similar likes and interests. The more
connected your target market is to your brand/product/service the
higher are your chances of making sales and growing your brand
which in turn leads to increased revenue.
It not too difficult for business owners to market their products or
services on these platforms to garner potential buyers, get actual
purchases, produce return customers, create a space of engagement
and grow your online presence. There is plenty of research indicating
how important it is to use social media for business success and
growth.

Further benefits of using social media for your marketing include:
1. The potential to partner with influencers – the use of
influencers is a great resource to rapidly increase traffic to your
desired social media platforms. An influencer is paid to
comment and share on your product or service, this in turn
leads to potential customers checking out what you have to
offer and possibly purchasing it themselves.
2. Sharing great content related to your product or service – It is
important to consistently share interesting content related to
your product or service. The content should be engaging to the
extent of drawing them in to a call to action, to either sign up
to an email list or make a purchase for example. Thus leading to
increased revenue.
3. Growing and maintaining web traffic – This is an ongoing
process and with constant testing and tweaking of your
marketing campaigns or strategies and web analytics you will
eventually grow your traffic to your website or other platforms.
4. Gaining customer insights to use for data gathering – It is vital
to garner customer insights about your service or product, with
this information you as a business is able to make the necessary
changes to improve the quality of your product, service and
your customer relations. With web analytics and the use of
constructive data your business is able to make more informed
strategic decisions.
All of the above benefits are extremely useful for your business to
develop marketing strategies or when making important business
decisions. Let 2023 be your start to implementing the use of social
media in your marketing plans. The data says a lot and cannot be
ignored, it is time to apply the above mentioned benefits to your
business.

Here at eComprophits we offer tailor made business plans and
strategies to achieve the desired success for your business in 2023.
We also offer Social Media services to meet your specific needs.
Feel free to reach out to us via email at info@yoursitebd.com or
call us directly to speak to one of our experts for further assistance.