Hotel reservations are starting to increase since lockdowns are no
longer in effect. Despite continuing COVID worries in some regions of
the world, people are keen to travel again, which is excellent news.
Nonetheless, it is crucial that travel be handled sensibly still and with
strong preventative measures in place. Now that encouraging trends
are emerging, hotel owners and managers may anticipate and
prepare for rising booking rates. The pandemic has in turn led to a
number of businesses making a shift to digital transformation as the
average traveler in today’s world is more technologically and digitally
knowledgeable than ever.
Now is the time for businesses to recognize and make the most of
the opportunities in the post-COVID era. Businesses need to shift
swiftly from boring outdated forms of marketing. In this article, we
seek to point out the best opportunities in digital marketing for
hotels in 2023.
The real question is, what are the best opportunities in digital
marketing for hotels in 2023? Below are a few examples of the best
opportunities in digital marketing for hotels this year.
1. Artificial Intelligence (AI) and Web Analytics
Ultimately, it is impossible to ignore the influence that artificial
intelligence will have on a wide range of industries. The most
prominent example is how AI and machine learning may assist
hoteliers in raising income by condensing the vast amounts of
available data into something processible. Data-driven
marketing strategies set up your business for a higher
guarantee of success. The numbers never lie and this is where
web analytics is so important as a tool for businesses when
making critical business decisions. It is something businesses
need to include in their business operations for more concise
data-driven business decisions.
2. The use of Google Business Manager
This is one of the main tools to include in your marketing plans
in 2023. It is reported that 92% of online searches go through
google. Whether your searches on google are organic or via
paid advertising, it is crucial that your business features at a
high rank on this platform. It is thus important that via Google
Business Manager your business’s profile, products, and
services are clearly set up. As a business you cannot let this one
slide, it is definitely a digital marketing trend to include in your
marketing strategies going forward. It will lead to more visibility
of your brand or website and in turn, lead to higher revenue for
your business.
3. Becoming more Tech-Savvy as a Business
The post-Covid period allows for hotels to become more tech-
savvy as their audiences have become more digital-friendly. The
setting up of a website that is optimized for mobile phones,
thus making your information more accessible and instant is
crucial. The performance of your website is important, it should
include all necessary information for the customer, from
booking online to location, photographs and video
content, and other relevant information. Gone are the days of
old-school marketing. It is necessary for the hotel industry to
get up to speed with digital transformation for their marketing
strategies, this is the way forward for great returns on
investment (ROI’s)
4. The Benefits of Content Marketing
Enticing your target market with interesting and eye-catching
content is key to driving more traffic to your desired digital
platforms. Your customer’s first point of contact is usually your
website, which will then lead to your Facebook and Instagram
pages. Images speak volumes and most people don’t have the
attention span or time to read through tedious articles, hence
short videos and pictures are best to draw in your customer. It
is important to make the most of this form of marketing as it
will lead to more likes and shares which in turn will lead to
more engagement with your audience. Creativity is vital, do
your best to make the most out of this form of marketing by
using a digital creator or a digital agency for such services.
5. The Importance of using Google Ads
Google is the most used search engine on the internet. Its
reach is tremendously huge and as a business, you definitely
want to throw your net in this pond of opportunity. Your ad
campaigns should be tweaked and tested until you reach that
sweet spot of reaching both old and new customers. Google
ads are a form of paid advertising that is targeted through the
use of data. Your brand should stand out and be consistent
when popping up on this platform. It definitely is a game
changer when used effectively for strategic marketing
campaigns and should not be slept on as a marketing tool.
As we move forward into 2023 hotels have new avenues to increase
their revenue through implementing digital marketing effectively
with the above opportunities. Big and small businesses can make
these shifts which can lead to great results. At EcomProphits we offer
various digital marketing products and services to meet your needs
in the hospitality industry.
Feel free to contact us at info@yoursitebd.com or reach out and
speak to one of our specialized consultants for more information.
