All businesses big and small alike need to stand out to attract potential customers and turn them into active buyers. Branding is one important aspect of marketing where your business image or profile is concerned. In today’s tech savvy world social media is a key component to assist in the branding of your business.
There are many businesses that are not too confident when it comes to social media branding. This article aims to give you some insights about the relevance of social media branding for your business in 2023 and the future.
What you will need to do is set up a social media branding strategy that applies to most social media platforms. You might ask yourself is it worth it? It is estimated that there are 4.2 billion people using social media. This is an indication of the type of massive potential reach your business is exposed to on a daily basis. This can lead to potential millions of dollars for you as a business, if you are consistent and strategic in your social media branding approach.
It’s important to be clear about what your brand is and the message it sends out to your potential customers. Once you establish clear brand messaging on all your platforms, you then need to make yourself extremely visible and relevant on all your social media platforms. Another critical aspect is to be aware of your target audience, what they want from you as a business?, their expectations when dealing with you as a business, their age, gender, and general likes and dislikes. It is thus important for your and your business to do the research on your target audience, so that the right messaging is received by the right audience.
Your branding strategy begins with an up to date and attractive website featuring all your lucrative products and services on offer. Your website should definitely be optimized for mobile phone access as most people are constantly on their phones for whatever they are searching for.
Following your website you should then link it to all the social media platforms you find most relevant for your products and services. These platforms include Facebook, Instagram and Twitter just to name a few. Facebook advertising should definitely be used in your marketing and branding strategies to receive high visibility and reach. This is a powerful tool to garner potential buyers of your products and services.
Your branding logos, images and video content should be consistent on all these platforms as this creates a solid brand recognition. A solid brand profile and consistent content leads to more repeat audiences coming back to your social media platforms which can thus lead to more potential buyers.
Social media platforms are critical tools for reaching and communicating with new potential customers in 2023. Let your great website lead the way to these platforms and slowly build traction with good content that is consistent. A beautiful website is the beginning of this process. Here at eComProphits we specialize in website development and optimization, with further assistance in social media branding/marketing. Feel free to reach out for further information or book for a consultation on our website at www.ecomprophits.com.
