As a business operating in 2023 whether large or small, it is of utmost importance to have a Facebook business account or as its more frequently referred to as a Facebook Business page. Facebook is a global force that cannot be overlooked, with 2.91 billion users per month. This is every business owner’s dream opportunity for showcasing itself and its products or services through social media marketing in particular. It provides further opportunity to drive serious traffic to other digital platforms such as your website or business landing page, which could lead to high sales of your specific product or service on offer. There are numerous benefits from advertising on Facebook and this article will list and introduce you to a few which will further assist your business to increase its sales and revenue in 2023.
This year Facebook has started afresh with some new branding and now goes by the name Meta. Facebook advertising can be challenging for some as the algorithms and rules tend to change frequently, however it is worth getting very familiar with the process of setting up and running ads for your business. If you cannot do it on your own, seek out an agency or marketing specialist to assist you. Facebook is heavily driven by data and its accumulation of useful and very specific data. This allows you to access data related to user behavior, demographics, gender, age and any other feature you seek as a business. With this information you as a company is able to develop tailor made and more targeted advertising. This further creates marketing material that speaks directly to your desired audience.
It is thus a very cost-effective method of marketing, although one has to pay to run Facebook ads, it is less costly in the long run due to it’s direct and targeted marketing.
How to go about setting up a Facebook Business page?
It is important to note that when setting up your Facebook Business page that it is not a personal account like that of a Facebook profile. A profile is a personal account where you share your pictures and videos with family and friends. Pages are public profiles that allow businesses to connect with their customers and public figures to connect with their fan base.
Go to Meta’s set up a Facebook Page weblink to get started.
Further benefits of a Facebook Business page and advertising on Facebook:
- One of the most obvious reasons for advertising on Facebook is the fact that most people spend most of their screen time on Facebook. People of all ages ranging from teenagers to more mature audiences check their Facebook pages numerous times in a day. This gives you the opportunity to have a wide reach of individuals potentially viewing your page and what you have to offer. The numbers of viewers are in the billions, so one can only imagine the potential this has for your product or service to be seen via your Facebook Business page. It is by far the most important advertising platform for your business in 2023 and going forward.
- Facebook advertising assists with growing your brand, creating more brand awareness by the day. Each view of your page is a potential customer who could lead to buying your product or service on offer. People like and share pages on Facebook and this is an effective way to grow and further your brand.
- Facebook advertising will definitely lead to more traffic to other social media or digital platforms. Depending on the type of advertising campaign you run, viewing audiences can be led directly to your website or Instagram page of your business. This is a targeted and effective way to garner traffic to these pages and further the potential for customers to purchase what you have on offer. This in turn also furthers brand awareness for your business.
- The great thing about Facebook advertising is that the process is measurable. The numbers will speak to you based on numbers of clicks on an ad, impressions and conversions of clicks to actual purchases. This makes for very effective business practice. All you need to do is install a Facebook ads pixel on your website to track user behavior. It is definitely a game changer for more informed business decisions in terms of the types of ad campaigns you run and how targeted your marketing strategies will become.
- Facebook is an effective tool to enhance customer engagement through likes, shares, comments and word of mouth. The more you engage and interact with your target audience, the more connected they feel to your brand. This then further leads to more engagement and growth of your brand, which in turn leads to more conversions.
- As a business it is important to be aware of what your competitors are up to. It is a fact that most or all of your competitors are using Facebook advertising to up their game and grow their business dramatically. If you are not using Facebook advertising for your business in 2023 you are at a serious disadvantage. The time is now and as a business owner you should include Facebook advertising in your marketing strategies immediately.
The beauty of Facebook advertising is that it can give you a serious edge regardless of the size of your business. If you communicate your messaging clearly to your target audience, you begin to build a connection and brand loyalty. It is also a form of marketing that is mobile and instant. It is noted that 84% of Facebook users access Facebook via their mobile phones. As mentioned earlier Meta has 2.91 billion users per month. These numbers are staggering and are an indication of how powerful Facebook advertising is for all businesses across the globe.
If you have not set up your Facebook business page it is highly recommended that you do so ASAP. Businesses need to adapt to changing times and technologies and knowledge is indeed power. You cannot go wrong by setting up a Facebook business account in 2023, this can be the beginning of serious business success.
Here at eComProphits we can guide you to set up successful marketing strategies by simply using Facebook advertising. Facebook advertising is the future of digital marketing and cost-effective data driven marketing. Feel free to contact our specialists at eComProphits at www.ecomprophits.com or via email at info@yoursitebd.com for more information regarding Facebook advertising for your business in 2023.
