What is Digital Marketing and Why is it Key for your Business Success in 2023?

What is Digital Marketing and Why is it Key for your
Business Success in 2023?

Marketing is a crucial component for the success of any business, big and small alike. In a post Covid-19 world with more internet access globally, we find ourselves more engaged on our digital devices than ever before.

People communicate with the world through their smartphones, smart pads and smart laptops majority of the time. We find ourselves face-timing rather than meeting up in person or having zoom meetings instead of sit-down meetings and the list goes on. It is thus an opportune time to maximize our marketing strategies through digital marketing.

What is digital marketing exactly? Well to put it simply it is the marketing of goods/brands/services via various digital platforms. It is marketing that takes place on the internet and all connected digital devices, thus making it instant and engaging for the consumer. The digital marketing space allows you to speak to a broader audience from a multitude of digital services that engage your audience to either participate or purchase your service or product.

It also speaks to the building of brands and doing business online, for example in the form of e-commerce where people are able to shop online instead of having to go to an actual store. At this point I would like to introduce you to 5 key digital marketing examples that are critical for business success in 2022. These insights will give you the much-needed edge to be head and shoulders above your competition for many years to come.

5 Key Examples of Digital Marketing in 2022:

1. Search Engine Optimization (SEO)

SEO is the way you orientate your website to rank high on a search engine results page (SERP), this high rank allows for more traffic to flow to your website or desired digital platform. There are different SERP’s however google is the most popular and most used search engine. One can be searched for organically or you can opt for paid advertising which is more targeted to a specific audience by the use of keywords, thus making it more effective for traffic to reach your website. It is highly beneficial to use SEO in your digital marketing strategy as it is backed by an algorithm that speaks to the needs and wants of your audience by picking up on ‘keywords’. It is one of the big guns when it comes to optimizing the performance of your website and definitely a strategy to include in your digital marketing plans.

2. Social Media Marketing (SMM)

This is where things get really exciting as it relates to creativity across a number of digital platforms. SMM is a form of internet marketing that involves creating engaging content on social media platforms such as Facebook, Twitter, YouTube and Instagram. These platforms are widely used as consumers spend most of their time-consuming and engaging with various interesting content. It is a great way to create thought-provoking content that is of value to your desired consumer, making connections with your audience and getting your consumer to purchase your product or service. SMM is also a powerful way to create brand awareness and growth. It is a marketing strategy that can involve research and analytics thus making it more effective in terms of reaching your desired target audience.

3. Email Marketing

Email marketing is the process of sending marketing-related content to a targeted audience via email. The content sent out relates to marketing campaigns, updates and requests for business. It is both informative and engaging for both the marketer and the consumer/customer. This form of engagement can also further lead to loyal subscribers if content is valuable, informative and consistent. It can further lead to the generation of buyers of your product or service being offered. Therefore don’t rule it out as an old-fashioned form of marketing, it is still very effective and is an impactful way of marketing in 2022 and beyond.

4. Pay-Per-Click Advertising (PPC)

PPC is a form of advertising whereby the advertiser pays when a person has clicked and viewed their advertisement. This type of marketing is very cost effective as your advert can be tailored to reach a specific audience and thus making your desired reach more successful. It also involves the use of key words that are picked up by an algorithm linked to your content. This method of advertising is great for generating traffic to your desired website or other digital platforms via search engines such as google ads or bing ads. It is effective and surely a form of digital marketing to use to achieve more conversions.

5. Search Engine Marketing (SEM)

SEM is a digital marketing strategy that’s main aim involves getting your website or advert to feature first rank on a search engine page, for example google search. In a nutshell it is the use of tools and technologies that optimize the visibility of your website on a search engine. This method is very effective in gaining high traffic to your desired digital platform. This in turn would result in a higher potential for you to get consumers or buyers of your advertised product or service. Also making SEM a very useful marketing tool to add to your marketing strategies in 2022.

The time for change is now and living in a digital era one needs to seriously consider digital marketing as the new and effective way of marketing. As a business owner in 2022 you cannot run your business successfully without powerful digital marketing strategies. The strategies include modern tools and technologies designed to reach your target market effectively and instantly as most individuals in today’s world are on a smartphone, laptop and desktop. You can make that transition by trying out the 5 key examples listed above.

There is a lot of money to be made on the internet and digital marketing is your ticket to generating more business and doing well. eCom Prophits is a digital marketing agency that will introduce you to digital marketing in all its multifaceted forms and we strive to assist you to reach your financial goals in 2022. We encourage you to take this leap with us as we hope to build lasting relationships with our clientele based on smart work, great digital marketing strategies and services and a committed team of experts in the field of digital marketing. Let us grow together and maximize on the potential to be very successful in 2022 and beyond.