Marketing involves effective and strategic communication. Communicating your desired message to your target audience is key. Having a strong brand footprint that speaks to your consumer across all your digital platforms is also highly beneficial. It is thus critical to have the right tools in place to set up the right digital marketing strategies for your marketing campaigns and ads.
Having an in-depth understanding of who your business is speaking to is very important for the success of your marketing campaigns. Namibia is a lucrative tourist destination as it has so much to offer in terms of travel and adventure. There are many options in Namibia regarding all forms of adventure travel, the safari experience, luxury hotels and lodges and the beachfront getaway option. It is thus a highly attractive and marketable destination for the hospitality industry.
The first step in creating a digital marketing strategy is to think about your target audience. Who are you marketing to? You need to go deep in an attempt to understand and define that target audience.
Facebook alone as an app allows you to take your research to the next level by searching for look-a-like audiences or avatars to test who you as a business is connecting with.
It can also develop the necessary statistics so that the numbers are correct when it comes to developing your ad campaigns or setting up your digital marketing budgets.
When it comes to any business it’s important to create a well-rounded picture of who your potential customer is, this is important in order to build long-standing relationships with your clientele.
Here are some questions you should be looking at when developing your digital marketing strategies for your lodge in Namibia in 2022.
Whom are you advertising to?
Your target audience is key to creating your digital marketing strategies. Knowing what their interests are would lead you to their online activity. This is especially the case when it comes to their social media usage, which apps do they frequent most for example. Facebook is known to be the most used app on the internet, followed closely by Instagram and Tik Tok. With this information, you can learn about your audience’s interests, hobbies and people or websites they interact with. As a business, you are then able to create very targeted Facebook and Instagram ads that speak directly to your desired audience which can in turn lead to potential buyers of your product or service.
How much money do they make?
People who are able to travel around the world frequently tend to be high earners. This group of people would definitely be your target audience for the hospitality industry. High-end earners are free to travel anytime with a decent budget to play with. It would be important for you as a business to have an attractive website with an easy payment gateway for your customers. Your website should be optimized for mobile phone compatibility as most people in today’s world own one and tend to transact via online banking. This would be highly beneficial for your business if your website is set up with these modern payment features. Namibia as a world-class tourist destination is one of Africa’s most modern and safest places to travel to, it also has broad internet access which makes it more attractive to the foreign market. The aim is to thus attract a clientele that earns well, travels frequently and spends freely.
Who would make the ideal lodge guest?
Young and old alike the world is full of adventure seekers and Namibia is one of the best destinations for adventure travel meets luxury travel and so much more in between. There are many options to choose from such as luxury lodges and hotels, camping adventures and wildlife safaris to name a few. This allows for a broad spectrum of potential clients to visit your specific establishment. Tailoring your digital marketing strategies to reach your desired audience is key. This is where search engine optimization (SEO) is vital. SEO refers to your business’s rank when searched for on popular search engines such as google or bing for example. It is therefore important to align your website with keywords that would allow your website or other digital platforms to rank first when searched for. This would give you an edge against your competitors, as when your website appears at first rank this would lead to more traffic to your desired digital platforms and could lead to more potential guests. SEO is thus a useful tool for growing your brand and business and should definitely be used as one of your methods when developing your digital marketing strategies.
eCom Prophits is an innovative digital marketing agency that offers strategic digital marketing services to grow your brand and business in 2023. We service a broad range of clientele and we make sure to go above and beyond to meet your desired needs. Feel free to contact one of our specialists to arrange a consultation. Take the leap with us as we strive to do our best to please you 24/7. The time is now and the Namibian hospitality industry is growing by the day, allow us to join you on this journey to further your success through digital marketing.
